Porsche wants to use a camera to capture any color you see, anywhere, and then replicate it on the car instantly.

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. The most popular car paint color in America is white. The hue has ...

Henry Ford claimed, "Any customer can have a car painted any color that he wants so long as it is black." While it is not quite correct to say that Model Ts were available in only one color, what is ...

There are many descriptions for a new style of car paint that has become popular in recent years, but none quite captures the essence of the know-it-when-you-see-it look. The hues are muted earth ...

Choosing the color for your new Porsche is an important decision, one that’s sure to become more difficult given Porsche’s newest expansion of its Paint to Sample program. In addition to new colors ...

A car company launching a matte paint color from the factory isn't unprecidented, but it's still unusual. That's what Genesis has done in creating the launch edition for the redesigned G70. In doing ...