Disney+ show "Ms. Marvel" has brought global attention to Pakistani music. But, in the early 2010s, Pakistan's music industry was on its knees. Coca-Cola and Pepsi stepped in with TV shows like "Coke ...

In a world fragmented by borders, conflicts, and barbed-wire politics, few things flow as freely and fearlessly as music. And perhaps no story captures this quiet rebellion of harmony better than that ...

Pakistan’s biggest and most popular annual music platform, Coke Studio, under the banner of its exciting new initiative – Coke Studio Explorer – cuts through the mainstream and brings previously ...

Coke Studio is a Pakistani music television series which features live studio music performances by various artists, started in June 2008, originating from the Brazilian show, Estúdio Coca-Cola. The ...

Coca-Cola is the rare beverage that’s transcended categorization, becoming a beloved global pop culture icon in its own right. That’s why it was a welcome turn of events when the soda-maker announced ...

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