Coca-Cola is doubling its efforts to compete with Pepsi's Gatorade. Coke said it will take a big stake in red-hot sports drink maker BodyArmor, becoming the company's second-largest shareholder. Body ...
Coca-Cola has acquired sports-drink maker BodyArmor in a bid to steal market share from Pepsico-owned Gatorade. This is Coca-Cola's largest brand acquisition, according to a company spokesperson. Coca ...
The Coca-Cola Co. on Tuesday said it is acquiring a minority ownership stake in BodyArmor, the sports drink brand backed by basketball star Kobe Bryant, in a move to strengthen the company’s position ...
When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it "becoming the #1 global sports drink," toppling PepsiCo's Gatorade from its top-selling ...
On Monday, Coca-Cola announced that it acquired the remaining 85 percent stake of sports drink juggernaut BodyArmor for the low, low price of $5.6 billion. Coca-Cola purchased its initial 15 percent ...