Channel 4 wants the UK television industry to know: the dark days are over. The 40-year-old British broadcasting institution has suffered one of the most grueling periods in its history after a ...

Channel 4 Sales has been appointed as an advertising sales partner in the U.K. and Ireland for the Great Network, owned by Narrative Entertainment. The multiyear partnership, which will begin in ...

Adform, the media buying platform, has announced a partnership with Channel 4 to enhance programmatic access to Channel 4’s Broadcaster Video On Demand (BVoD) inventory. This empowers advertisers to ...

In today’s Digest, we discuss Channel 4 launching an AI ad tool for SMEs, Jack Dorsey backing diVine, a Vine reboot featuring its video archive, as well as Jeff Bezos becoming co-CEO of Project ...

News in brief: Channel 4 to Simplify Ad Buying Platform; Guardian Media Group Partners with OpenAI; TikTok Shop's US Sales Increased 153% in January This year, Channel 4 will be simplifying its ad ...

‘Altogether Different’ launches on-air on Friday November 19 at 9pm ahead of Gogglebox and opens with a twist on the film rating system by classifying viewers ‘W for weird,’ signed by chief executive ...

CEO Alex Mahon at the Royal Television Society's London Convention also discussed the "recovering" ad market and an abandoned idea of privatizing the TV company. By Georg Szalai Global Business Editor ...

Nationwide, Maltesers and McCain partnered for the campaign, having already ran ads starring diverse people on Channel 4. While these efforts were widely acclaimed over the last two years, Channel 4 ...

CEO Alex Mahon lauded gains on YouTube and beyond as the U.K. broadcaster posted its annual report and highlighted that her team was not looking for government help as it works to turn around losses.

Channel 4 Sales has been appointed as an advertising sales partner in the UK and Ireland for the Great Network, owned by Narrative Entertainment, the independent free-to-air broadcaster. The ...