If the past six months have shown us anything, it’s that streaming isn’t just a major player in sports—it’s rewriting the playbook. Netflix broadcast NFL Christmas games for the first time, Amazon ...
Live sports is one of the most powerful and culturally unifying categories in media — and increasingly, it’s happening on Connected TV (CTV). As more fans shift to streaming, live sports is becoming a ...
We’ve entered the thick of sports season — the NFL season is dominating, MLB playoffs are in full swing, and women’s sports are consistently capturing historic levels of attention. The WNBA’s ...
Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...
Linear television has been on the decline for quite some time now. Despite viewers and advertisers alike gradually turning more and more of their attention and ad spend towards connected TV (CTV), ...
YouTube on Thursday announced an update to its global hub for sports content known as Sports. The changes are being made across mobile, desktop and connected tv (CTV). The content will offer clips and ...
With the razzle-dazzle portion of the upfronts long over, the ad industry is now learning the impact of those presentations. We may be facing the largest scatter market we’ve ever experienced, which ...
First-to-market technology tracks ad creative and spend across Netflix, Amazon Prime, YouTube, and more—helping advertisers and media companies to optimize live sports advertising. NEW YORK, Sept. 30, ...
Get Access To Every Broadway Story Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. CTV extends its deepest condolences to the ...
The customer is always right! CTV announced today from Prime Time in Ottawa the start of production on the new one-hour reality series pilot, Dream Funded: Let the Crowd Decide, produced by CTV in ...
The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open ...
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