PASADENA, Calif.—A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media mix and that 23.6% plan to increase their spending on ...

PASADENA, Calif.—Connected TV (CTV) ad platform tvScientific has launched the Performance TV Academy, an online course for digital advertisers wanting to learn the best strategies and tactics for ...

DoubleVerify Taps Into IMDb for Insights on Streaming Content Roku, DoubleVerify Report Substantial Drop in Falsified Ad Impressions Broadcasters See More Potential in Programmatic Advertising Since ...

PrsmX by Mobavenue is designed for today’s reality to help brands plan and execute campaigns that account for how attention ...

SAN FRANCISCO—Consumer data platform provider Hightouch has announced a new solution it said will streamline and accelerate connected TV (CTV) advertising. This unified offering allows advertisers to ...

Bot fraud on connected TV (CTV) grew 69% year-over-year in 2022, according to a report from measurement and analytics firm DoubleVerify. The variety of CTV schemes detected by the company annually has ...

PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile ...

Connected TV (CTV) advertising spend in the U.S. is expected to grow by nearly 20% by the end of 2023, and 56% of U.S. viewers watch content from CTVs. As B2B marketers prioritize engaging prospects ...

PALO ALTO, Calif.--(BUSINESS WIRE)-- Wurl, a leader in the streaming TV industry, today released an iteration of The CTV Trends Report – a collection of data-driven insights into the forces shaping ...

We meet with Jay Fowdar, VP of customer success at Samba TV, in this interview to discuss ongoing challenges in omni-channel planning. Jay also shares insights into how first-party data that leverages ...

Explore how Connected TV (CTV) is reshaping consumer behavior in South India's living rooms, impacting viewing habits, ...

App marketers can now unlock a new performance channel to grow their user base with cost per install buying across AppLovin’s massive, premium CTV supply PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin ...