The best billboard ads need to be simple but powerful to make an impression in the brief time that people spend looking at them. That's what British Airways is aiming for in its latest campaign, ...

2020 has been a totally crazy year, there’s no doubt about it, and several industry sectors have been hardly hit by the lockdowns and the travel restrictions that governments across the world ...

City Hall is putting $6 million toward a media campaign to bring tourism back to New York now that the United States lifted its COVID-19 restrictions on foreign visitors, officials announced Tuesday.

Marketers such as Procter & Gamble and Bayer Healthcare are taking a closer look at their ad tech relationships. A vast out-of-home campaign for British Airways by London agency Uncommon flew off with ...

British Airways is apologizing for a poorly timed advertisement encouraging people to "escape the commute and discover the Indian Ocean." The airline displayed the digital billboards in a busy London ...

This striking new ad for British Airways takes a look back at the pioneers of flight in order to emphasise the airline's heritage. It's slickly constructed but has the feel of a piece of communication ...

Uncommon Creative Studio has won the advertising and CRM account for British Airways after a shoot-out against the incumbent WPP. Omnicom, Havas and Interpublic were all involved earlier in the ...

One of the big selling points of digital billboards is interactivity -- and the definition grew wider this week thanks to British Airways, which unveiled new outdoor ads that interact with planes ...

Are you a print subscriber? Activate your account. By Garett Sloane - 1 day 19 hours ago By Gillian Follett - 1 day 19 hours ago By Tim Nudd - 1 day 22 hours ago By Ad Age Staff - 1 day 22 hours ago 2 ...

The timing couldn't be more inappropriate. Pictured is the British Airways ad that includes the caption, "Escape the commute and discover the Indian Ocean." @alz/zlz/Reddit March 27, 2014 -- While the ...