Bing is making it easier to get started with Shopping campaigns on the platform. This week, Bing Ads launched the ability to import product feeds from Google Merchant Center into Bing Merchant Center.

The CPC Strategy blog reported Bing has migrated the Bing Shopping Merchant portal to the adCenter portal. This is a new Merchant Self Service Portal linked to Microsoft's adCenter, making it easier ...

Bing is enhancing its Bing Merchant Center (BMC), which is used for creating the stores and catalog feeds that provide information for Shopping Campaigns and Product Ads. To make it easier to manage ...

Bing Ads now has a way for advertisers to easily import Product Ads from Google AdWords. The process of importing Product Ads is facilitated by the Google Merchant Center Import tool, which now allows ...

Microsoft announced forthcoming improvements to Bing Merchant Center, which merchants use to create store and catalog feeds for Shopping Campaigns and Product Ads on Bing. Thejas Durgam explains. Read ...

Smart advertisers understand the value of using Bing Ads. It powers just about every other search engine that isn’t Google (including Yahoo, AOL, DuckDuckGo, and MSN), most of our favorite voice ...

Bing is rolling Merchant Promotions out of pilot in the US, giving advertisers a way to highlight offers in their product ads. When Merchant Promotions are active, ads can appear with a “Special Offer ...

The ability to see which search queries trigger product ads became one of the latest features to help marketers optimize ads in Bing Shopping campaigns. The Bing Ads platform analyzes the product feed ...