Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.

Build relationships with multiple general contractors to increase bidding opportunities and negotiation power Perform strategic risk and effort analysis to focus on projects with higher win ...

Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting your data strategy, and ...

The process of construction bidding embodies a complex interplay of strategic evaluation, risk assessment, and adherence to regulatory codes. Modern bidding strategies integrate rigorous economic ...

Several considerations should be considered while devising PPC advertising bidding strategies. One of the crucial elements for achieving a successful campaign is to have a well-defined objective. Are ...

A US-Dutch research team has developed a novel bidding strategy for PV plant operators participating in electricity spot markets. It is based on turning probabilistic solar power forecasts into ...

Google Ads offers a number of different smart bidding strategies for your campaigns, but which one should you really be using? That depends on many factors, but there are three elements that certainly ...

Google Ads has a new indicator that may show up in your Google Ads advertiser console or dashboard named "limited by bid strategy." This may show when Google thinks your campaign can get more value ...

What happens when the role of an auction changes from selling unique items at Sotheby's to driving large markets for consumer goods on eBay and other online auction sites? EBay began as a Web site ...

Max Conversion Value consistently delivers better ROAS and CPA compared to other Google Ads strategies, while Max Clicks is a strong but underutilized option. That’s just one interesting finding from ...

Six parties registered for the luxurious four-bedroom home with high ceilings and cacti garden sitting a block back from the ...