Virtual reality and augmented reality once felt like promises that were always a few years away. Yet right now, in early 2026 ...

Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

AR Spatially, a next-generation augmented reality platform, today announced the launch of QUANTUM CHOICE CHRONICLES, a large-scale immersive augmented reality (AR) experience now live in Downtown ...

If someone on your holiday list is dying to play Pokémon Go or Jurassic World Live on an augmented reality rig, glasses and headsets can be found costing as little as $64 or as high as $1,700, with ...

Despite the popularity of augmented reality, AR wearable technologies haven't gained traction due to the weight and bulk associated with batteries and electronic components, and the suboptimal ...

The metaverse is rapidly emerging, promising to reshape our interaction with technology and offering solid investment potential. Augmented reality (AR) and virtual reality (VR) are the foundational ...

LAS VEGAS, NEVADA - JANUARY 04: TCL Mobile Chief Marketing Officer Stefan Streit wears a pair of TCL RayNeo X2 augmented reality (AR) glasses as he speaks at a TCL press event at CES 2023 at the ...

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...