Wearable, hands-free, computers allow augmented reality software to overlay a videos, 3D graphics or even real-time mentoring by a remote expert to guide diesel technicians as they perform complex ...

Instagram is adding another layer to its shopping feature: augmented reality. Beginning today, a handful of brands that sell their products directly on Instagram will be able to add a new augmented ...

Google Glass as a consumer product may have been too far ahead of its time, but the market for augmented reality eyewear could be about to heat up with a commerce-led PayPal product leading the charge ...

Consumers dreaming of powdery mountaintops have a new way to plan out their ski ensembles before they hit the slopes. On Wednesday, Mountain Hardwear announced that it has taken the “guesswork out of ...

Vince Kilian, Marxent product development lead, uses a virtual reality headset. Virtual and augmented reality are being integrated into the shopping experience at many retailers, such as Macy's. >> ...