With fitting rooms still temporarily closed across its stores, H&M is looking to dive deeper into the virtual realm to offer its shoppers an alternative in-store experience. H&Mbeyond., the Swedish ...

Retailers are gradually catching on to the potential for providing virtual try-on experiences in the e-commerce environment to improve consumer confidence and reduce returns. But there is also a case ...

Fitting Reality is working to bring new standards and practices to virtual fitting rooms, and today it is launching Virtual Interactive Podium (VIPodium), a new augmented reality fitting room. “The ...

Retailers have been increasingly turning to augmented reality as a way for consumers to try on products remotely, especially as the pandemic has made the prospect of visiting a physical fitting room ...

After a three-year test drive in over 3,300 of its stores, Walmart said Wednesday (June 29) that it is acquiring California-based tech firm Memomi to bring its virtual optical try-on solution ...

Microsoft’s Kinect has been put to work in a Russian branch of clothing retailer Topshop–all in a bid to help customers “try on” clothes without the need to strip down in the fitting room. The virtual ...