In a study conducted by CNBC, the publication ranked the University of Texas as the most valuable athletic program in the nation, jumping above Ohio State from last year’s rankings. [Sign up for ...
The financial landscape in college athletics is evolving rapidly, for better or worse. Perhaps the most recent example is how much school athletic programs are now worth. CNBC senior sports reporter ...
CNBC ranks the 75 most valuable college athletic programs. The programs are worth a combined $51.22 billion, 13% more than the top 75 in last year's rankings. Earlier this month the University of Utah ...
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