Apple raises iPhone prices as memory shortage drives costs up

Apple unveiled the iPhone 18 Pro and Pro Max at its launch event. Prices start at $100 more than the previous models.

Apple’s John Ternus era begins: ‘It is great to be here’

Ternus is a seasoned product executive who has spent more than two decades at Apple. His tenure spanned both the Steve Jobs ...
24/7 Wall St.

Tim Cook: Apple “Reluctantly Raised Prices” as Memory Costs Spiral Out of Control

Tim Cook called it a hundred-year flood in memory pricing, and now Apple is betting a $2,400 foldable iPhone can keep margins ...
Just Jared

Apple Event 2026 Live Stream: Watch iPhone 18 Announcements & More Right Here

Apple's biggest event of the year is happening right now! The tech giant kicked off its annual September event, dubbed ...
PCMag

Report: Tim Cook Won't Be Speaking at Apple's Sept. 9 Event

Apple is set to hold its first major event under new CEO John Ternus on Wednesday, and one question that intrigues everyone, ...

Apple Could Pay Tim Cook More Than John Ternus in 2027, Report Says

What is the eventual off-ramp for Cook, and when will Apple fully become Ternus’ company?” For most people, the answer is ...
24/7 Wall St.

Top Chip Analyst: Memory Prices Won’t Ease ‘For Years’ and Even Apple Can’t Dodge It

A top chip analyst just went on national television to argue that memory prices will punish even Apple for years, and the ...

Tim Cook makes surprise cameo, hands Apple keynote over to new CEO John Ternus

Tim Cook handed the spotlight to John Ternus with a smile, saying, "That's your guy," as the new CEO took the stage for his ...

Apple’s highly-anticipated launch event is today—here’s what to expect

Apple’s launch event begins at 1 p.m. EDT. Viewers can watch the event live at Apple’s website or through the Apple TV app.