As various groups work to accelerate widespread implementation of addressable television, the targeting method continues to get periodic infusions of supportive findings from “Thinking Inside the Box, ...

The ad tech industry has undergone an identity transformation. With 2024 around the corner, the end of the once-reliable cookie is finally at hand. But signal loss doesn’t stop with cookies. Apple has ...

Ateliere Live and TAMS replay empower next-generation cloud-native media applications. CENTURY CITY, CA / ACCESS Newswire / March 27, 2025 / Ateliere Creative Technologies, a leading GenAI media ...

Content Addressable Memory (CAM) is an advanced memory architecture that performs parallel search operations by comparing input data against all stored entries simultaneously, rather than accessing ...

While adoption has been slow, addressable advertising with the ability to hyper target TV audiences is poised for growth in 2023. (Photo by Carl Iwasaki/Getty Images) Addressable TV advertising has ...

For several years, I’ve worked at a monetization-focused conference that has featured deep debates on probabilistic versus deterministic measurement. Each time I start to hear this kind of chatter, I ...

DESIGN VIEW is the summary of the complete DESIGN SOLUTION contributed article, which begins on Page 2. When software-implemented compression schemes run out of steam, give your CPU a break by ...

CENTURY CITY, Calif.—Media software solutions provider Ateliere Creative Technologies has announced that it will showcase TAMS (Time Addressable Media Store) replay capabilities for the first time at ...