In a long awaited ruling, the judge said Google must make some changes to its ad tech business to handle antitrust issues, ...

Former Magnite SVP and Prebid Chairman Steps Into Executive Leadership Role;Focus on Driving Open Source Standards Across Agentic AI, Identity, ...

Look at ad tech’s press releases this year. Magnite is rebuilding SpringServe to own the decisioning layer, AI-driven demand ...

You see, just last week, US District Judge Leonie M. Brinkema rejected the DoJ’s effort to force Google to sell its AdX ad ...

Economists are famous for hedging their bets. Ask an economist a question, and they’ll usually respond with, “Well, it depends.” And when it comes to potential remedies in the Google ad tech antitrust ...

Google ad tech antitrust ruling: Judge Brinkema ordered Google to end three specific auction practices - including giving AdX ...

A federal judge on September 2 declined to force Google to sell major pieces of its advertising technology business, choosing conduct remedies instead. The decision reduced the immediate threat of a ...

The latest chapter in the Department of Justice’s antitrust case against Google’s ad tech empire wrapped on Friday (Oct. 3). Over the past two weeks, both sides — the DOJ and Google — laid out their ...

The verdict is in, and Google has been found to illegally hold online ad tech monopolies. For over a decade, “Google has willfully engaged in a series of anticompetitive acts to acquire and maintain ...

AppLovin’s Q4 revenue reached $1.37 billion, growing 44% year-over-year, with total adjusted EBITDA margins holding strong at around 62%. The core Advertising segment delivered $999 million in revenue ...

Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the ...