Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display ...

Kotaku's sale marks the latest in a slew of gaming site divestitures as publishers struggle to monetize. Why it matters: That dearth of ad dollars reflects a broader paradox. Gaming commands massive ...

Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and ...

In-game advertisements have existed for as long as free-to-play mobile games. While this unfortunate practice relies heavily on the mobile gaming industry, it has made its way into PC games, ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Until recently, YouTube had two options for ads. You could deal with them, or you could pay the ...

In this video, we discuss EA's CEO Andrew Wilson addressing in-game ads and their implications for free-to-play games. The ...

TL;DR: Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming, allowing users to stream select games without a subscription. This move aims to expand access while generating revenue ...

(Reuters) -Netflix's $120 billion stock market rally this year faces a crucial test on Tuesday: proving that its costly investments into advertising and video gaming can support the growth that made ...

It’s been quite the week for Xbox news. A lot of people are still coming to terms with Microsoft's veritable gut-punch of an announcement that the price of a Game Pass Ultimate subscription is about ...

Sohu's Q1 results were in line, but guidance shows ongoing declines in both advertising and gaming, reflecting a challenging business environment. The stock trades at less than 50% of net cash, but I ...

Microsoft has quietly begun to offer ad media buys that combine connected television (CTV) and gaming after discovering 85% of people use "other" devices while watching TV. The top "other" device ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and began doing so professionally circa 2010. If he was forced to pick a favorite ...